How to Write an About Us Page

The best About Us pages share the company and founders’ stories. It’s a chance to pull back the curtain on the business and showcase the people who make it happen.

Some of the most effective About Us pages:

• Connect the consumer to the business on a deeper level
• Provide contextual insight into why the founders created the business
• Share the business’s core values, mission, beliefs, and vision
• Answer any questions that consumers may have about the business